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In 1961, our agency was established as Hoff and Associates. 22 years later the company was re-incorporated as Liebel and Merle Sales, Inc. Jerry Liebel and Fred Merle managed the agency until Jerry's retirement in the early 1990s, at which time  Fred managed the multi-person agency for several more years. Upon Fred's retirement in 2000,  Michael Charland became the president and owner of the agency.  

Michael has many years of industrial experience working for various Fortune 100 companies as an engineer and manufacturing manager.

Our sales team has years of prior engineering experience working for major Original Equipment Manufacturers.

Michael Charland has a Master of Science Degree in Manufacturing Management and a Bachelor of Science Degree in Mechanical Engineering from Rochester Institute of Technology.

You can expect sales and service  excellence- it's what we've done for over 50 years.

An experienced owner

Qualified engineering and business degree backgrounds

Although management has changed throughout the years, we've always provided outstanding products and service to our customers and the manufacturers that we represent ...and you can count on us to continue our tradition of providing excellent service for years to come. Whether you are a manufacturer looking for a field sales team, or an OEM looking for component sourcing solutions, work with  a well-established team that's dedicated to service and there for you.

We'll continue forward with service excellence, it's our commitment to you...

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